Our mission is to inspire in children a sincere love and pride for their country through an engaging exploration of its nature, culture, traditions, people, and iconic places. We want kids to discover Russia naturally and with joy — driven not by instruction, but by curiosity, a spirit of discovery, and a genuine desire to learn more about their homeland, so they grow up eager to explore, ask questions, and feel proud to be part of this vast, diverse, and beautiful nation.
OUR MISSION
Petrozavodsk
Murmansk
What We Share with Love
At the heart of the “Set Off Across Russia” project lies a love for the Motherland. We strive to show children the beauty and richness of our country in a way that makes this feeling a natural part of their worldview.
We believe in the power of family unity: travelling across Russia should be a shared journey for parents and children, where every new region is discovered together — through books, theatrical performances, animated series, or festivals. These moments build the foundation for trust, warmth, and lasting shared memories.
Equally important to us are the culture and traditions of Russia’s peoples. Through fairy-tale imagery, poetry, and stories, we pass on a heritage that makes our country truly unique. And, of course, we pay special attention to nature — teaching children to appreciate its richness and understand how vital it is to protect the world around us.
We believe in the power of family unity: travelling across Russia should be a shared journey for parents and children, where every new region is discovered together — through books, theatrical performances, animated series, or festivals. These moments build the foundation for trust, warmth, and lasting shared memories.
Equally important to us are the culture and traditions of Russia’s peoples. Through fairy-tale imagery, poetry, and stories, we pass on a heritage that makes our country truly unique. And, of course, we pay special attention to nature — teaching children to appreciate its richness and understand how vital it is to protect the world around us.
“The greatest discoveries begin with something simple — a child’s curiosity.”
Saint Petersburg
Moscow
Project Author
Pavel Kobyak
Founder of the international travelers’ movement “Set Off”, member of the Russian Geographical Society, expedition organizer, writer, documentary film producer, and event organizer.
Over the past 20 years, Pavel and his team have organized more than 10 major expeditions, covering over 500,000 kilometers by motorcycle, earning a place in the Russian Book of Records. As a result of these expeditions, 8 books have been published, 15 films produced, 2 board games released, and a large number of commercial, social, and entertainment events organized across Russia.
Over the past 20 years, Pavel and his team have organized more than 10 major expeditions, covering over 500,000 kilometers by motorcycle, earning a place in the Russian Book of Records. As a result of these expeditions, 8 books have been published, 15 films produced, 2 board games released, and a large number of commercial, social, and entertainment events organized across Russia.
Kazan
Perm
Yekaterinburg
Tyumen
Omsk
Novosibirsk
“Set Off. Murmansk–Magadan” is an exciting journey of two friends, the boy Pasha and the baby camel Borya, across the whole of Russia. Traveling through nearly two dozen Russian cities and discovering their unique features, they meet fascinating people, admire breathtaking nature, and even find a hidden treasure.
About the Book
This book is only the beginning of a great journey. Ahead lie new cities, new routes, and new discoveries that will bring Russia closer and make it more understandable for every child.
Set Off:
Murmansk–Magadan
Murmansk–Magadan
2.000
₽
₽
A live continuation of the story that brings families and regions of the country together.
The festival takes place in different cities across Russia, showcasing the culture, traditions, and achievements of each region. Visitors can enjoy VR tours, гастрономические аллеи с дегустациями, traditional craft workshops, folklore concerts, ethnic quests for children, and the photo contest “Faces of Russia.”
The festival takes place in different cities across Russia, showcasing the culture, traditions, and achievements of each region. Visitors can enjoy VR tours, гастрономические аллеи с дегустациями, traditional craft workshops, folklore concerts, ethnic quests for children, and the photo contest “Faces of Russia.”
Traveling Family Festival
Festival
This is an exciting story about how a brother and sister, Pasha and Alisa, went in search of a treasure in their grandfather’s garage — a geologist — but instead discovered an old Ural motorcycle and a map marked with a flag in the mysterious city of Magadan.
“The Secret of the Magic Map”
Children’s Performance
Your impact is children’s love for their homeland
Creating the Future Together
“Set Off Across Russia” is more than just books and animated films. It is a large-scale children’s cultural project that teaches kids to see and appreciate the beauty of their country.
Access to new markets and audiences
Cooperating with us will allow you to expand your business by attracting both parents and children.
Mutual Integration
Our positive characters will become a powerful tool for promoting your goals.
Creative Marketing
We use modern technologies (QR codes, VR, and more) and unconventional approaches such as product placement and associative marketing.
Risk Reduction
Investing in our startup is less risky than launching a new product from scratch.
Ulan-Ude
Irkutsk
Let’s set off together
Соберёмся
в путь вместе
в путь вместе
Ulan-Ude
Chita
Tynda
We are open to dialogue — parents, educators, partners, and everyone who shares our values. Your feedback helps the project grow.
Every child’s greatest discoveries begin with curiosity — our role is to spark it.
Links
Yakutsk
Aldan River
Magadan
Contacts
